After creating the gorgeous, innovative albeit expensive wristband technology and premiering it at a Madrid show last October, Coldplay is enjoying the way their audience looks all lit up. However, they’re finding dramatic holes in their pocket once their fans pocket the devices and go home.
Coldplay frontman Chris Martin said that while the band entertained the idea of collecting the wristbands–which can be given out in excesses of forty thousand at huge shows–the liability that comes with pre-worn wristbands may prove to cost more than the wristbands themselves.
“Most of the money we’re earning on the tour is put into the wristbands. We have to figure out how to keep it going without going broke,” says Martin. “Because it’s a crucial part of the concert.”
While most bands make most of their money on touring, Coldplay is actually losing money on their flashy, sparkling wristbands reports the United Kingdom’s Sun newspaper.
The band can’t logistically recollect them because “you have to clean everything in case someone picks up herpes or TB,” says Martin. “Our lawyers told us we’d get sued, and having been sued a few times we’re not keen on that.”
Martin–who also says that he doesn’t mind cell phones at concerts when fans are recording the performances on their phones but thinks they aren’t “enjoying the music” if they’re texting–knows the wristbands are “self-indulgent.”
“But we love the way it looks when there are 15,000 or 40,000 or however many people with all those lights on them,” explains Martin. “The technology is still very experimental.”
Here’s a tweet by the band with a picture showing the “twinkly” wristbands.
Turin's Olympic Stadium looking very twinkly just now... A http://t.co/mAZ03LiQ—
Coldplay (@coldplay) May 24, 2012
–Nadia Noir, CBS Radio Los Angeles